French beauty and cosmetics giant L’Oréal has partnered with Ubitus KK to develop a month-long metaverse showroom for its product lineups.

From August 30 to September 30, the French company will showcase its Perfect Skin Expo in Taiwan to deliver greater product and shopping experiences for their customers. Using Ubitus’ extended reality (XR) technologies, the Perfect Skin Expo will support L’Oréal’s Dermatological Beauty Division to curate their products.

Companies like La Roche-Posay, CeraVe, VICHY, and SkinCeuticals will also work with L’Oréal at the Expo. These companies will demo their respective sensitive skin, restorative skin, anti-ageing, and antioxidant technologies, with design themes coinciding with each brand.

On the metaverse platform, attendees can navigate across showrooms to view products. The experience will then redirect shoppers to buy L’Oréal’s products on Taiwan’s momo and Shopee eCommerce platforms.

L’Oréal has tapped the solution to expand brand awareness and outreach, reduce waste, and tailor the customer experience to each user’s needs.

L’Oréal Forges Partnerships across the Metaverse

Furthermore, L’Oréal has previously collaborated with metaverse companies to promote its work. In September 2021, the cosmetics giant partnered with Meta Platforms (then-Facebook) and AR firm Modiface to provide Instagram shoppers with an AR makeup filter.

The French beauty firm tapped Facebook’s Spark AR engine and Modiface’s AR solutions for virtual try-on demos. This included brands like Urban Decay, Maybelline New York, NYX Professional Makeup, and Lancôme.

Additional investments in metaverse technologies have included a major partnership with Ready Player Me. Using the latter’s cross-platform avatars, L’Oréal Professional and Maybelline New York debuted an immersive makeup and hair styling experience in November last year for potential customers.

The company worked with world-famous makeup artists, hairstylists, and 3D content creators to bring the experience to life. The company stated that the partnership aimed to explore metaverse technologies to deliver better customer outreach to consumers and their products and services.

Ubitus Cloud Streaming XR Technologies

Ubitus has provided cloud gaming solutions, ray tracing, and low-latency performance to L’Oréal Dermatological Beauty Division’s metaverse expo.

The metaverse company’s world-class graphics processing unit (GPU) virtualisation and cloud streaming solutions provide optimised user experiences. No matter the platform, users can tap the platform’s AAA gaming experiences across PCs, tablets, smartphones, gaming consoles, VR headsets, and smart TVs.

Ubitus’ GameCloud® technology also streams immersive media across devices for developers, operators, and others entering metaverse experiences for some of the world’s top brands.

Wesley Kuo, Chief Executive, Ubitus, said,

“This collaboration with L’Oreal Dermatological Beauty Division shows that high-tech and beauty can join and create something exciting. We look forward to bringing more interesting technology to further enhance L’Oréal Dermatological Beauty Division’s brand’s customer shopping experience”

The ‘Perfect’ Use Case for Metaverse Shopping

The news comes after the Taipei, Taiwan-based company backed Perfect Corp, a major beauty and fashion tech firm, with virtual try-on showrooms.

Taking place at the Paris Viva Technology event in June, Perfect leveraged Ubitus’ cloud streaming solutions. This allowed shoppers to select accessories, jewellery, and other items using a motion-tracking camera. The items would overlay on shoppers for realistic, ray-traced visuals prior to purchase.