AR/VR is rapidly changing how individuals experience a product. Businesses, governments, and allied agencies have come to realise the wide scope of AR/VR. Some of the key trends in the AR/VR space are as follows:

  • Microsoft and Volkswagen formed a partnership to bring AR to cars using Microsoft’s HoloLens 2. The car dashboard can display a pedestrian warning at crosswalks and the temperature inside the car.
  • One of India’s leading budget eyewear brands,, plans to open 100 franchise stores based on AI and AR/VR.
  • Krikey, an AR company, has launched Yatra, a new AR game in India in association with Reliance Jio.
  • BalaAatral Solutions, a Chennai-based startup operating in the gaming industry, has received grants worth US$ 0.41 million (Rs. 3 crore) from the Ministry of Defence to work on two defence startups challenges.
  • Flipkart launched “Flipkart Labs” to enhance the e-commerce experience through AR and non-fungible tokens.
  • Reliance Jio invested US$ 15 million in TWO, a Silicon Valley-based startup, focused on the AR/VR sector.
  • In April 2022, the Prime Minister of India, Mr. Narendra Modi, inaugurated Pradhan Mantri Sangrahalay (PM Museum) in New Delhi. Indian startup, Tagbin, along with other technology partners, digitised the museum at an estimated cost of US$ 40 million (Rs. 300 crore) by leveraging technologies such as AR/VR.