According to Research and Markets, the total market size of AR/VR in India is expected to advance at a CAGR of 38.29% to US$ 14.07 billion by 2027, driven by increased smartphone penetration and widespread internet connectivity, and this trend is expected to continue. As of 2021, India had 1.2 billion mobile subscribers, of which 750 million were smartphone users. Most of the young population in Tier 2 and Tier 3 cities have high tech literacy, which has enabled companies/app providers to offer AR-based experiences. AR/VR technology is widely used in retail, education, gaming, and healthcare. Usage of AR/VR headsets has increased in the consumer segment due to the lower cost of wearables. The hardware segment dominated India’s AR and VR segment with 71% share as of FY20.

Indian AR/VR Market Size (US$ Billion)